This is what happens when you lose the first three of these games to the SEC and fail to produce a championship contender in almost a decade; the money goes elsewhere. The Chick-fil-A has announced their matchups for the 2011 and 2014 seasons, and both games pit an SEC team against Boise State, instead of the traditional ACC team. This isn't much of a surprise, as the organizers of the game have long talked about going outside the confines of its sister bowl. The 2010 game was to orginally pit Auburn against UCLA until first Auburn, then the Bruins backed out after Georgia Tech was suggested as a replacement. For 2011, Boise State will play Georgia while in 2014 an already scheduled game against Ole Miss will be moved to the start of the season.
As a result, Georgia will have to drop its game next season against Louisville. UNC, down a game after Tennessee backed out, will play the Cardinals instead. Louisville destroyed the Heels in a home-and-home series back in 2004 and 2005 by a combined score of 103 to 14. One presumes that will not be the case this time around.