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It Is Not About The Record

Just one quick thing about the Butch Davis contract extension. Contrary to the ramblings of Caulton Tudor at the N&O and Dane Huffman at WRAL, the raise given to Davis is not based on his record. It is based on a perceived change in his market value created by demand for him from other schools. Secondary to that Davis has elevated the program and is beginning the process of changing the culture which was been so badly damaged over the past decade. However it was never about the record and I would surmise had no one been clamoring for Davis the contract would have stayed the same because very little would have changed with the status quo. I understand this is what these opinion writers do, they find the antagonist position and work off it to stir the pot. Had UNC done nothing and Davis walked then they would have been writing that UNC did not do enough to keep Davis and would have argued in favor of a raise. The reality of the situation is UNC had no choice but to make a preemptive move to keep Davis away from any other schools. A decade of bad football and two botched football coaching hires puts Dick Baddour in a position where he has to basically throw everything including the kitchen sink at the football program to keep it moving in the right direction.

Is this an ideal situation? Of course not.

Is the whole coaching game nasty business? Yes it is.

Would it had been nice if Davis had simply stayed without a raise? Sure. Then again we also knew these kinds of issues might arise given Davis' reputation as a coach and UNC's place in the college football programs' pecking order. The flight risk was something UNC was willing to take on when they hired Davis in hopes they could keep him happy and in turn he could move the program to the upper tier of college football. I think UNC has done their part and beginning next season Davis will need to begin doing his.