Sounds like the start of a joke.
Former UNC offensive coordinator and first year Arkansas State head coach Blake Anderson decided to have a little fun during a fake punt against Miami on Saturday. He instructed one of the players to "faint" on the field.
The fake punt failed miserably, mainly because the pass was underthrown. The wider angle over at Deadspin shows a receiver was open but whoever the Arkansas State punter is, he's no Tommy Hibbard.
As it turns out, Anderson told NFL.com's Chase Goodbread the inspiration came from his time at UNC.
First, it was designed, not improvised. Arkansas State coach Blake Anderson said the Red Wolves practiced the play all week, and Mays got more and more convincing with his collapse as the week went on. Second, it was not only designed, but inspired. Anderson was on the North Carolina staff last year when the team decided to pull a prank on quarterback Bryn Renner. That prank, known as the "Fainting Goat," in which all 22 players except Renner collapsed immediately after a snap during practice, has commanded more than a million hits on youtube.com.
Here is the prank on Renner.